Integrated strategic planning, marketing & communication solutions for healthcare, B2B and consumer

Strategic & marketing planning:
building blocks to your business development

Are you preparing to enter a new market, launch a new product, or begin a new business venture?  Time tight for diagnosis? sbg can help you set strategic direction and encapsulate your entrepreneurial vision ……

When piercing a new market or venture

European Market Entry Requirements: assess European market entry opportunities and challenges for a new drug or medical device, giving special attention to market entry and reimbursement requirements, optimal customer segmentation and key audience targeting (physicians, payers, patients and media).  

Business Plan: develop a business plan to attract investors for your new venture.  Transform your scientific rationale and entrepreneurial vision into a succinct, convincing, actionable and pragmatic plan.   All without you having to lose focus or penalize your entrepreneurial or scientific activities.

From Plan-to-Launch: streamline your go-to-market process and execute the first steps of your plan with sbg’s virtual marketing services.   We will help you in the initial execution of your plan, until you are ready to hire staff, and then help you to a smooth transition.

When launching a new product or service

Develop a strategic, actionable marketing plan, taking you from market analysis and implications for launch, to the definition of objectives and strategies required to meet your goals.  We work with you to define and develop an action plan executable within the reality of your business and team. Focus on clarity and pragmatism.